Brother MFC-J1010DW Review: The Wireless Printer That Actually Works

Looking for a reliable all-in-one printer? Discover why the Brother MFC-J1010DW's wireless capabilities, duplex printing and compact design make it perfect for home offices.

Praveen Kumar - Canon Printer Specialist

4/6/20255 min read

Ever notice how the simplest things—like printing a document or scanning a form—can suddenly feel like rocket science when your printer isn't cooperating? I've been there, frantically trying to print something important while the clock is ticking, only to be betrayed by complicated setup processes or connection issues.

That's why when I discovered the Brother MFC-J1010DW Wireless Color Inkjet All-in-One Printer, it felt like finding the adult version of a printer—one that actually works when you need it to. Let me walk you through why this compact powerhouse has become my go-to recommendation for friends looking to upgrade their home office without breaking the bank.

What Makes This Printer Different? (Spoiler: It Actually Does What It Says)

The Brother MFC-J1010DW isn't trying to be the fanciest printer on the block—it's focused on being the most reliable one. And in my book, that's worth way more than flashy features you'll never use.

No-Nonsense Functionality That Actually Works

Let's talk about what this printer brings to your desk:

  • Truly wireless printing that connects easily to your home WiFi network

  • Mobile printing capability so you can print directly from your phone or tablet

  • All-in-one functionality: print, copy, scan, and fax in one compact machine

  • Automatic duplex printing (that's fancy talk for printing on both sides automatically)

  • High-quality color printing for when those documents need to pop

  • Compact design that won't eat up your entire desk space

  • Easy-to-navigate color touchscreen that doesn't require an engineering degree to use

What I love most is that Brother has focused on making these features actually work, rather than just being bullet points on the box. The wireless connection stays connected (imagine that!), and the mobile printing works without mysterious error messages.

Real Talk: Who Is This Printer Perfect For?

Not everyone needs the same things from a printer. The Brother MFC-J1010DW shines brightest for:

The Work-From-Home Warrior

If you're among the millions who've set up shop at home, this printer hits the sweet spot of professional features without requiring a dedicated printer room. It handles everything from contracts to color presentations while taking up minimal space.

The Busy Family Command Center

School permission slips, recipes, photos, homework assignments—family life generates a surprising amount of printing needs. The intuitive interface means everyone from teenagers to grandparents can use it without calling for tech support.

The Side-Hustler or Small Business Owner

Running an Etsy shop, managing rental properties, or building your consulting business? You need professional-looking documents without investing in professional-grade equipment. The scanning and copying features alone can save hours of running to office supply stores.

The College Student

Whether in a dorm room or small apartment, space is premium. This compact printer handles term papers, project materials, and scanning textbook pages without commanding too much real estate.

The Pain Points This Printer Actually Solves

Let's address the elephant in the room—most printers are frustrating. Here's how the Brother MFC-J1010DW tackles the usual headaches:

"My printer won't connect to WiFi"

The streamlined WiFi setup process actually makes sense, with clear instructions and a connection that doesn't mysteriously disappear. The Brother Mobile Connect app walks you through the process in minutes.

"Ink costs more than the printer itself"

While no inkjet printer has truly cheap ink, Brother's individual ink cartridges mean you only replace what you need. No more tossing a half-full color cartridge because the black ran out.

"I need to print from my phone but it's complicated"

The Brother Mobile Connect app makes printing from your smartphone or tablet genuinely simple. Email a document to yourself from work and print it without even getting up from the couch.

"It takes up too much space"

Measuring just 15.7" × 13.4" × 6.8", this printer is designed for small spaces. It delivers full functionality in a footprint that works on most desks or shelves.

How It Stacks Up Against the Competition

You might be wondering how this compares to similar printers in the same price range. Here's the straight talk:

  • Canon PIXMA models: Generally good photo quality but tend to be more finicky with wireless connections

  • HP OfficeJet series: Comparable features but typically higher ink costs over time

  • Epson WorkForce printers: Good for high-volume printing but usually bulkier and more expensive

What sets the Brother apart is the balance of reliability, compact size, and reasonable long-term operating costs. It's not trying to be the cheapest on day one—it's designed to be the most economical and frustration-free option over the life of the printer.

Let's Talk About Those Features in Detail

For those who want to get into the nitty-gritty, here's what makes this printer tick:

  • Print speed: Up to 12 pages per minute in black, 6 pages per minute in color

  • Print resolution: Up to 1200 × 6000 dpi for crisp text and vibrant images

  • Paper handling: 150-sheet capacity paper tray, 20-sheet automatic document feeder

  • Connectivity: Wireless, USB, Wi-Fi Direct, and mobile options

  • Display: 1.8" color touchscreen for easy navigation

  • Compatible operating systems: Windows, macOS, iOS, and Android

  • Ink system: Individual ink cartridges (LC401 series) in black, cyan, magenta, and yellow

The automatic document feeder is a standout feature at this price point, making multi-page scanning and copying dramatically faster than budget printers that require feeding each page manually.

Frequently Asked Questions

Q: How difficult is the initial setup?
A: Most users complete setup within 15-20 minutes. The included quick start guide walks you through step by step, and the Brother Mobile Connect app handles most of the configuration automatically.

Q: Can it really print from anywhere in the house?
A: Yes! As long as it's connected to your home WiFi network, you can print from any room. You can even print remotely when you're away from home by using the Brother Mobile Connect app.

Q: What about ink costs?
A: The standard cartridges yield approximately 200 pages for black and 200 pages for each color. High-yield options are available that provide about 500 pages for black and 500 for each color, offering better value for frequent printers.

Q: Can it scan documents directly to my computer or phone?
A: Absolutely! You can scan directly to your computer over the wireless network, or to your mobile device using the Brother Mobile Connect app.

The Bottom Line: Printing Doesn't Have to Be Painful

After years of printer frustrations, finding a model that just works consistently feels like a small miracle. The Brother MFC-J1010DW isn't the flashiest or the cheapest printer on the market, but it might be the one that causes the least headaches per dollar spent.

It delivers on its promises with straightforward functionality, consistent performance, and a design that acknowledges real-world needs. For home offices, families, students, or side hustlers, it hits the sweet spot between professional features and reasonable cost.

Ready to Upgrade Your Home Office?

If you're tired of printer-related frustration and ready for a solution that actually works when you need it to, the Brother MFC-J1010DW deserves a spot on your desk.

Click here to check current pricing and availability on Amazon

Your future self will thank you the next time you need to print something important at the last minute—and the printer actually cooperates!